Claude Lorrain 1605-1682: French artist of the Baroque era
I start off this article with a little task for you. Below, two old shares are listed. I want you to double-click the images and take a good look at their enlarged versions. For the moment don't spent any time checking out the other images from this post which are discussed later. So, take a deep breath, forget what is happening around you and focus on these first two certificates. Try to identify what these two shares have in common. I am not talking about any similarities in geographical, historical or economical terms, but in terms of visual experience.
Société Sucrière d'Annam, in English : Sugar Company of Annam Share of 100 Francs, Saigon, French Indochina, 1929 Printed by the French printer Imp. B. Arnaud double-click to enlarge |
Helouan (Egypt) Development Company 10 Ordinary Shares of 1 Pound Sterling, 1907 Note the art deco elements in the border design : early for the date. double-click to enlarge |
What do these shares have in common ?
When looking at the Sucrière d'Annam share, my eyes immediately perceive the printed borders, the company's name and the 100 Francs denomination. But then, something else happens, unknowingly. After that first glance, my eyes are guided right into the underprint design. I'm not focusing anymore on the flat surface of the share. No, I'm peering .. deeper into the design. It sounds silly, but my eyes come at rest on a point a few meters further into the open space between the sugar canes. The same happens when looking at the share of the Heloun (Egypt) Development Company. When you see it, you'll first notice the title, its denomination and the border. But also here, the next blink of your eyes sets your focus on a spot maybe a 100 meters further into the design, behind the palm trees but before the sphinx. Magic ?